Branding VS. Rebranding
By Barbara Carubio
Your Virtual Sidekick INC. has been around since 2015.
Although this may seem like a short period of time, YVS has gone through the entire process of branding, re-branding and back.
What is the difference between the two aside from the obvious R-E before the word branding?
The word “brand” is used pretty loosely these days. For example, people might use the word “brand” to talk about logos, though a logo is just one part of a brand. It’s a symbol that represents a deeper emotional tie.
A logo, packaging, typography, and personality all represent a brand, along with customer service, price, product quality, and corporate responsibility, but a brand is a bit more intangible. It’s emotional, visual, historical, and human.
It’s an experience that separates different products and services in a world where quality is often comparable or the same.
By definition; Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
There are two types of rebranding: one is Proactive rebranding and the other is Reactive rebranding.
Proactive rebranding is done when a company recognizes that there is an opportunity to grow, innovate, tap into new businesses or customers, and to reconnect with its users.
Reactive rebranding is done in a situation when the existing brand has been discontinued or changed. Possible reasons for such action could be mergers & acquisitions, legal issues, negative publicity such as fraud, aiming to beat the competition, or create your own niche.
So, which is better?
That all depends on YOU.With Sidekick, we often find ourselves proactively rebranding; Trying to cope with the fast changing virtual world.
Sidekick recognizes the industry that it is in. With opportunities that are unlimited, its people with endless skills and the innumerous times of beating the odds: We learn. We adjust. We innovate.
Your Virtual Sidekick INC., does not shy away from trends. We march towards it and we just keep getting better.
