Data Driving Sales

posted by wendi
June 14, 2016

Obtaining customers via digital marketing is a dollars-and-cents (sense) science. Anyone can easily tie marketin20150708172908-earth-space-planets-stars-mankindg events to outcomes and shift efforts toward what is working best.

The traditional PR discipline, on the other hand is much more qualitatively driven. It might be considered more of an art than a science, and it lacks quantitative ROI measurement. While there is a “magic factor” to getting a cover story in the New York Times or Forbes — which can change the trajectory of a business and is hard to quantify in terms of exact impact — PR professionals can and must think of creative ways to measure outcomes in a more quantitative way. Read more here.

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