Archive for August, 2016

Evolution of Content Marketing

posted by wendi
August 26, 2016

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Did you know that content marketing started in 1732 with Ben Franklin publishing Poor Richard’s Almanac in order to promote his printing business?

 

We’ve come a long way.

 

Content marketing continues to evolve – and new and different ways to reach customers, both business and consumer, are becoming available.

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Is your company in the lead when it comes to utilizing this new technology and utilizing these avenues?

 

If you aren’t sure or if you would just like to brainstorm, we can help. Let’s set up a consultation today!

Evolution of content marketing infographic here. 

Creating Awesomely Relevant Content

posted by wendi
August 10, 2016

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In what ways are you engaging with your target audience? Social media is the name of the game, especially when we are talking about millennials – but the number of B2B customers that start out on social media and then end up as a purchasing customer continues to grow.

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It can be a balancing act. You want to engage your customers while still promoting what is unique about you and your company.

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Your potential customers want to learn something. They do not want filler or fluff. Your potential customers are looking at your online presence and asking themselves “Is this someone who can help me?”

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We’d like to help you find your unique voice and your ideal customer base. Let us focus on the details so you can focus on success!