Archive for June, 2016

Why You Need Administrative Assistance

posted by wendi
June 23, 2016

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When you outsource work to others, you free up the time you need to work on your passions – and take advantage of your abilities and strengths.

 

Studies show that hundreds of highly successful people (including billionaires, famous entrepreneurs, and elite athletes) who actively look for things to delegate report higher levels of productivity, happiness and energy, and are less likely to feel “overworked and overwhelmed.”

 

More on why every entrepreneur should hire an assistant here.

Data Driving Sales

posted by wendi
June 14, 2016

Obtaining customers via digital marketing is a dollars-and-cents (sense) science. Anyone can easily tie marketin20150708172908-earth-space-planets-stars-mankindg events to outcomes and shift efforts toward what is working best.

The traditional PR discipline, on the other hand is much more qualitatively driven. It might be considered more of an art than a science, and it lacks quantitative ROI measurement. While there is a “magic factor” to getting a cover story in the New York Times or Forbes — which can change the trajectory of a business and is hard to quantify in terms of exact impact — PR professionals can and must think of creative ways to measure outcomes in a more quantitative way. Read more here.