Archive for December, 2015

Trophy Client or Ideal Client?

posted by wendi
December 15, 2015

Don’t let the allure of a trophy client cause you to stray from your company’s core services and expertise. These types of clients inhale your billable hours and resources with very little to show for it in return – other than bragging rights. You need to be looking for the ideal client instead – one whose needs match with your skill set and values. Ideal clients are a dream to work with and they become your biggest champions.

Starbucks vs McDonalds

Read about one major fast food company’s unsuccessful and unrewarding trophy client chaseĀ here.