Archive for October, 2015

Art + Science = Marketing

posted by wendi
October 30, 2015

Well, that’s a rather simplistic way to describe a huge concept. There are no hard and fast rules to successful marketing – of course a life-changing product or service needs to be at the core of your company; but then what?


Marketing is equal parts art and science. You want to promote your company, product or service to those who would benefit – but in a way that isn’t obtrusive or annoying. No one flips open their laptop or fires up their smartphone thinking “Oh boy, I can’t wait to read some good marketing today!”

This article includes 8 common mistakes made in marketing:

A successful marketing and PR strategy means your customers and clients won’t even know they have been “marketed to” at all.

Coming up with this strategy is just as crucial as branding your company and your products/services. Virtual Sidekick can help with every step of this journey. Let our years of experience and expertise work for you! Call us for an appointment: 864-363-2000

More for Your Money Marketing

posted by wendi
October 15, 2015

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When it comes to building your brand, how you spend your money is at least as important as how much money you spend. This article shares 8 ways to do big time marketing without spending a fortune.